Want to have thousands of new users visiting your blog? Want to have more comments and likes on your article? There’s a quick and easy way to make your site more popular and all it takes is 5 seconds, every time you write a post. Want to know the secret?
Ask A Question With Every Post
The secret is to simply ask a question each time you share your article via your Facebook Page. If you don’t have a Facebook Page for your site, you can set one up in a few minutes by going here. Every time you write a post on your blog you should share it on your Facebook Page, however rather than just sharing the article, try asking a question. The question doesn’t always have to be related to the article itself. There are a number of benefits from asking a question, however here are 3 primary benefits:
Greater Engagement Leads To More Exposure
One of the most important benefits from simply asking a question is that it increases engagement and it provides you with a higher “post quality” rating. According to Facebook, “The Post Quality score measures how engaging your Posts have been to Facebook users over a rolling seven-day window.” What most people don’t realize is that this post quality impacts the visibility of your feed stories. If a post has a large volume of replies and likes, it tends to get better placement in your fans’ news feeds.
Increasing this score should increase the likelihood that your future posts will end up with better placement in each user’s news feed.
More Clicks On Your Articles
Better placement in the news feed means that you’ll also get more clicks on your feed stories. In other words, there’s no reason that you shouldn’t be asking at least one question with your posts. Also, keep in mind that some of the best questions are those that require a simple “Yes” or “No” from your fans. People don’t have a ton of free time (even though they’re spending much of it on Facebook), so make it easy for them to respond with a short response.
A Greater “Share Count” On Your Articles
Want to have a post that goes viral? The first step to accomplishing that is making the blog post appear viral to begin with. Did you know that the “share count” which appears next to likes and share buttons is not actually the number of times that article was shared? It’s actually the sum total of the following: the number of comments on the story + the number of likes + the number of shares. Yes, you read that right. The number of comments and the number of likes impacts your overall share count.
The more popular your blog posts appear, the more likely that they will be shared by others. A quick way to instantly inflate the number of shares or likes on a post is to ask a question and get people to respond to that question. That comment count will then be included in your share count. I see too many professional blogs that aren’t taking advantage of this feature, and to be honest, it’s simply being lazy.
It only takes 5 seconds to ask your fans a question and to get them engaged. If you think you don’t have time to ask a question, then think again. Increasing engagement can also increase the rate of growth of your Facebook Page. It will also help you end up in the feeds of more of your fans. While you can let your Facebook Page stagnate like the majority of Facebook Pages, why not take an extra 5 seconds to share that article you spent 30 minutes (or more) on? It will provide lasting value.